How to use Instagram to turn strangers into hot buyers

We’ll show you:

Do you feel like you spend ages posting on Instagram but all that work never yields a single job?

The thing is, Instagram is one of the most powerful social media marketing tools out there. It can be one of the fastest – and most cost-effective – ways to attract clients who are ready to buy, and convert them. (Sometimes without even having to have an IRL conversation)

The key is to understand the strengths of Instagram and have a strategy that takes advantage of it. So, if you don’t know the difference between a post or a Reel, can’t work out why your links don’t work, or don’t know your hashtags from your highlights, this Tradie Masterplan Live is just for you.

During this 90-minute workshop on Thursday 26 October 2023 , TradiesGo will reveal all our Instagram content creation secrets, explain how to supercharge engagement, and how to convert views into sales. Plus, we’ll actually create a bank of Instagram posts that you can use during the session!

We’ll cover how to:

  1. Use Canva to create compelling imagery for your social media posts
  2. Make ongoing content creation easy by organising a weekly and monthly flow of content
  3. Build your community off the back of your competitors’ communities.
  4. Start – and convert – conversations with clients who are ready to buy.

You’ll also walk away with a copy of our Social Media Planner: our exclusive guide to building a social media strategy from the ground up in minutes.



You’ll walk away with a workbook filled with the epic business changes we’ll do together in the room. You’ll be closer to your ideal client than ever before and you’ll have systems in place so you’re talking to enquiries faster than ever.



With every ticket purchased you can bring a friend or a business partner at no additional cost.


Thursday 26th October 2023


Work Inc, 6 Middlemiss Street, North Sydney 2060

Workshop times:

  • Registration: 10am
  • Workshop start: 10.30am
  • Workshop end: 12pm

Times are approximate and may be subject to change

Food and drink

Morning tea will be provided.
We will cater for all common dietary requirements.
There will be breaks to stretch your legs and grab something to eat!

What you need to bring:

  • Your laptop: we’ll write and schedule your emails inhouse (yes, really!)
  • Some photography and/or video of recent work: so we can use them as the basis for posts

Getting there:

  • Driving & parking: The closest car park to the venue is Wilson Parking at 1 Pacific Highway, North Sydney, NSW. There are multiple other paid car parks in North Sydney. There is no parking at the venue and limited on-street parking nearby (metered parking and time restrictions may apply)
  • Public transport: The venue is within easy walking distance of both North Sydney and Milsons Point train stations.

DATE: Oct 26, 2023

TIME: 10:00am – 04:00pm

Reserve your seat and we’ll send your Masterplan Live Kit out in the mail.

Meet Stephanie,

The Trade and Builders Marketer known for Results, Reality & Relationships.

Tradies Get Online was developed to reduce the headache for the trade and building sector so they could maximise their impact by using Digital Marketing. She knows how to generate leads for a trades business online and how to communicate the techno stuff in layman’s terms.

She lives her life to the fullest and when she’s not speaking on stage, Steph is out doing something extreme.


LaingHomesLaingHomes ★★★★★ The Tradies Go Team provide an excellent service and definitely put in the work required to get you seen online!Cassie WhittakerCassie Whittaker ★★★★★ We have been with Tradies Go for about 6 months and have found them to be absolutely wonderful, our SEO is doing fantastic, our phones are ringing and the updates they did on our website were amazing. We came to Tradies Go after a really unfortunate few months with another company and they restored our faith in SEO companies. They are quick to get back to you, we have monthly meetings going over everything they have done and the outcome and everything they intend to do the next month. They have also worked seamlessly with another company we use for our CRM to ensure an easy flow between the two systems. Couldn't recommend them more. Thanks teamBranzxBranzx ★★★★★ I'm with tradiesgo for my digital marketing needs, and I'm truly impressed by their expertise and attention to detail. The team brought innovative ideas to the table, as well as amazing work.Their commitment to deadlines and clear communication made the entire process smooth. They also have their own content and design team as well in house which is PERFECT! Wow! It's so nice dealing with a company that just gets you!For anyone looking for top-tier digital marketing agency, Tradies go is the way to GO!!!Tania ATania A ★★★★★ Our team had a really informative sales and marketing session with Steph. She managed to update our whole approach to marketing and reviewed our sales strategy in an easy to understand workshop. She is a valuable asset to any business.My Proposal Co.My Proposal Co. ★★★★★ Steph has a wealth of knowledge for all things marketing and helped our team vastly improve our marketing and sales processes in just a two hour session! We would highly recommend her services.Gloria GammoGloria Gammo ★★★★★ Steph is an incredible marketer who is truely an expert in her field. She knows exactly what makes a good website, how to attract the right customers for your business and exactly the way you need to speak to them. I booked a 2 hour marketing session with her and my team and I came away buzzing. We could have spent hours with her and all of her incredible knowledge. I have no hesitation in recommending her to my network. She has been invaluable to my business.Calie BowlesCalie Bowles ★★★★★ The whole team is highly professional and I appreciate the thorough effort they put in to get the best results. Their clear communication and enthusiasm has been very much appreciated. I would highly recommend you reach out to these guys for a friendly chat to see what's possible.Elsa MorganElsa Morgan ★★★★★ The team here are amazing. Always supportive and they are accessible when I need their help. They provide accurate information and have their fingers on the pulse on relevant data.Beachside PlumbingBeachside Plumbing ★★★★★ I can not rate Steph and her team highly enough. They Quickly identified my issues and came up with solutions straight away. I have now found my tech company for good.Greg PaulGreg Paul ★★★★★ Simon TongSimon Tong ★★★★★ Steph and her team were engaged to build my first company website using the Tradies Get Online program. Since then my business has grown significantly because I was continuously ranking high on Google. She was able to continually improve and update the site as per my requirements and provided sound logical advice to me when I needed it most. I would recommend Steph to anyone looking to grow and develop their trade business.Sian WingateSian Wingate ★★★★★ I had a 45 min chat with Steph last year. In a completely FREE consult she did an audit on my website at the time that gave me the push I needed to overhaul it to a far better WordPress site. It was so valuable and although I'm not a tradie so not her target client, she still made sure I got value from that call. I've been recommending her to my Aussie trades clients ever since.Neil OsborneNeil Osborne ★★★★★ Have worked with Stephanie and her team for a while now. I love her vision and passion, it excites me to do things, to implement and grow.Tom GriffinTom Griffin ★★★★★ My small business wasn't the right fit for TradiesGO yet but Stephanie was still able to give me some really helpful advice. Thanks!Jude HartnettJude Hartnett ★★★★★ Stephanie and her team know their stuff. They helped us with our new website to attract the customers we want. Fantastic team looking forward to working with them to grow our business.Lukey BLukey B ★★★★★ Cant speak highly enough of Stephanie from tradies get online! I’ve been following her Instagram for months and decided to contact her to speak about my business. My business is still quite young and we determined we may not be a good fit yet but she gave me a lot of really good actionable tips to start implementing. Not often do you come across a business who doesn't just want to take your money. honesty and transparency are traits often lost in businesses so it’s nice to speak to someone genuine, on-top that Stephanie is clearly great at what she does. Looking forward to hopefully working together in the futureResponse from the ownerHey Luke! Thanks so much for the review. We really appreciate it! Halifax Building pty ltdHalifax Building pty ltd ★★★★★ Wow what a professional service experience , Stephanie took my inquiry on Sunday and restored my suspended website same day.Halifax has tried and test many marketing agency and finally now committed with a long term relationship having full confidence in Stephanie's expertise knowledge of all the back end and content needs to be number 1 on google. Very responsive,professional service, value for money highly recommend.Response from the ownerBill. I am so glad you're 'one of us now' welcome to Tradies Get Online. We love taking care of your business' online marketing.Steph. Meena BerryMeena Berry ★★★★★ Steph is an amazing marketing guru and knows exactly how to help Tradies get their businesses primed for making more clients, landing more proposals and accelerating growth through innovative marketing strategies and business automation. We will be referring more of our accounting clients to Tradies Get Online over 2021. Thank you for your awesome business Steph.Response from the ownerMeena! Thank you so much for this wonderful review.Steph. Lynton MayLynton May ★★★★★ Steph and her Team have been instrumental in keeping our Business ahead of the Pack during these difficult difficult times. It proves that Businesses can grow during difficult times if the right strategies are put in place.Response from the ownerLynton - thank you so much for your review. It means the world to us. Jon DaleJon Dale ★★★★★ I've been very happy with the support and advice we've had from the team at Tradies Get Online. They understand marketing and helped us set up our website so it generates enquiries and converts leads really well. Good to work with and decent people. We'll be using them into the futureResponse from the ownerJon you are a legend and we love taking care of you 🙂 Roberta MantraRoberta Mantra ★★★★★ I just want to say a massive thank you to Stephanie and the entire rockstar team at Tradies Get Online.My plumbing company started slow. We hired the wrong team and fell into a few shark traps.I was hesitant at first to jump back in, but after watching all of Stephanie’s YouTube content I knew she was the right one to make my website rank and fix all my seo.Response from the ownerThank You Roberta. Your Plumbing business is now solid 🙂 js_loader
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Booking up for December 2023 Marketing Clarity Calls