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SAAS Product in the Construction Industry

How we took a major construction software company from zero to hero in under 90 days:

The problem: having worked with ‘digital marketing agency’ specialists – no one could generate leads online. 

They came to TradiesGo because we know the lingo of trade companies and how to convert that into hot leads.

Overview

A major construction software solution that had an amazing product but little-to-no return on their digital marketing budget came to us for help. Their previous agency was really great at working with big brands but had no idea on the industry they worked in, nor the solution they were providing and as a result they had spent a lot of money for little-to-no reward. We talk the talk and walk the walk when it comes to the trades and construction industry, so we understood their target market and their ideal customer.Our strategy team devised a specific campaign to not only generate a wealth of new leads but also implement sales automations to harness and nurture their existing databases and maximise every sales opportunity.

Key Problems and how we fixed them:

  1. Tore down, re-built and re-launched a fledgling paid advertising campaign (Google Adwords and Facebook ads) to not only provide conversions and sales opportunities but also provide a thorough return on their ad spend.
  2. We implemented an aggressive SEO campaign that bolstered their brand and their online presence for their most valuable keywords that had volume of 1000’s of customers searching every month. We put their website infront of customers who had the intent to buy now. Our industry experience allowed us to identify lots of lower hanging fruit that could provide some quick wins early on in the campaign.
  3. There were no marketing automations to nurture their existing customer database and help undecided buyers move further down the sales funnel and eventually in to a sales opportunity. We implemented these to give their sales team further opportunities to start a sales conversation and increase their lead to conversion rate. This is a much more proactive strategy than just waiting for the phone to ring

The Result:

Long story short, we brought in more quality leads than they could handle…

They had to hire MORE sales staff! We helped the company scale much quicker, requiring more sales and delivery staff and speeding up their path to launch overseas – watch this space for more on this campaign.

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CLIENT REVIEWS

LaingHomesLaingHomes ★★★★★ The Tradies Go Team provide an excellent service and definitely put in the work required to get you seen online!Cassie WhittakerCassie Whittaker ★★★★★ We have been with Tradies Go for about 6 months and have found them to be absolutely wonderful, our SEO is doing fantastic, our phones are ringing and the updates they did on our website were amazing. We came to Tradies Go after a really unfortunate few months with another company and they restored our faith in SEO companies. They are quick to get back to you, we have monthly meetings going over everything they have done and the outcome and everything they intend to do the next month. They have also worked seamlessly with another company we use for our CRM to ensure an easy flow between the two systems. Couldn't recommend them more. Thanks teamBranzxBranzx ★★★★★ I'm with tradiesgo for my digital marketing needs, and I'm truly impressed by their expertise and attention to detail. The team brought innovative ideas to the table, as well as amazing work.Their commitment to deadlines and clear communication made the entire process smooth. They also have their own content and design team as well in house which is PERFECT! Wow! It's so nice dealing with a company that just gets you!For anyone looking for top-tier digital marketing agency, Tradies go is the way to GO!!!Tania ATania A ★★★★★ Our team had a really informative sales and marketing session with Steph. She managed to update our whole approach to marketing and reviewed our sales strategy in an easy to understand workshop. She is a valuable asset to any business.My Proposal Co.My Proposal Co. ★★★★★ Steph has a wealth of knowledge for all things marketing and helped our team vastly improve our marketing and sales processes in just a two hour session! We would highly recommend her services.Gloria GammoGloria Gammo ★★★★★ Steph is an incredible marketer who is truely an expert in her field. She knows exactly what makes a good website, how to attract the right customers for your business and exactly the way you need to speak to them. I booked a 2 hour marketing session with her and my team and I came away buzzing. We could have spent hours with her and all of her incredible knowledge. I have no hesitation in recommending her to my network. She has been invaluable to my business.Calie BowlesCalie Bowles ★★★★★ The whole team is highly professional and I appreciate the thorough effort they put in to get the best results. Their clear communication and enthusiasm has been very much appreciated. I would highly recommend you reach out to these guys for a friendly chat to see what's possible.Elsa MorganElsa Morgan ★★★★★ The team here are amazing. Always supportive and they are accessible when I need their help. They provide accurate information and have their fingers on the pulse on relevant data.Beachside PlumbingBeachside Plumbing ★★★★★ I can not rate Steph and her team highly enough. They Quickly identified my issues and came up with solutions straight away. I have now found my tech company for good.Greg PaulGreg Paul ★★★★★ Simon TongSimon Tong ★★★★★ Steph and her team were engaged to build my first company website using the Tradies Get Online program. Since then my business has grown significantly because I was continuously ranking high on Google. She was able to continually improve and update the site as per my requirements and provided sound logical advice to me when I needed it most. I would recommend Steph to anyone looking to grow and develop their trade business.Sian WingateSian Wingate ★★★★★ I had a 45 min chat with Steph last year. In a completely FREE consult she did an audit on my website at the time that gave me the push I needed to overhaul it to a far better WordPress site. It was so valuable and although I'm not a tradie so not her target client, she still made sure I got value from that call. I've been recommending her to my Aussie trades clients ever since.Neil OsborneNeil Osborne ★★★★★ Have worked with Stephanie and her team for a while now. I love her vision and passion, it excites me to do things, to implement and grow.Tom GriffinTom Griffin ★★★★★ My small business wasn't the right fit for TradiesGO yet but Stephanie was still able to give me some really helpful advice. Thanks!Jude HartnettJude Hartnett ★★★★★ Stephanie and her team know their stuff. They helped us with our new website to attract the customers we want. Fantastic team looking forward to working with them to grow our business.Lukey BLukey B ★★★★★ Cant speak highly enough of Stephanie from tradies get online! I’ve been following her Instagram for months and decided to contact her to speak about my business. My business is still quite young and we determined we may not be a good fit yet but she gave me a lot of really good actionable tips to start implementing. Not often do you come across a business who doesn't just want to take your money. honesty and transparency are traits often lost in businesses so it’s nice to speak to someone genuine, on-top that Stephanie is clearly great at what she does. Looking forward to hopefully working together in the futureResponse from the ownerHey Luke! Thanks so much for the review. We really appreciate it! Halifax Building pty ltdHalifax Building pty ltd ★★★★★ Wow what a professional service experience , Stephanie took my inquiry on Sunday and restored my suspended website same day.Halifax has tried and test many marketing agency and finally now committed with a long term relationship having full confidence in Stephanie's expertise knowledge of all the back end and content needs to be number 1 on google. Very responsive,professional service, value for money highly recommend.Response from the ownerBill. I am so glad you're 'one of us now' welcome to Tradies Get Online. We love taking care of your business' online marketing.Steph. Meena BerryMeena Berry ★★★★★ Steph is an amazing marketing guru and knows exactly how to help Tradies get their businesses primed for making more clients, landing more proposals and accelerating growth through innovative marketing strategies and business automation. We will be referring more of our accounting clients to Tradies Get Online over 2021. Thank you for your awesome business Steph.Response from the ownerMeena! Thank you so much for this wonderful review.Steph. Lynton MayLynton May ★★★★★ Steph and her Team have been instrumental in keeping our Business ahead of the Pack during these difficult difficult times. It proves that Businesses can grow during difficult times if the right strategies are put in place.Response from the ownerLynton - thank you so much for your review. It means the world to us. Jon DaleJon Dale ★★★★★ I've been very happy with the support and advice we've had from the team at Tradies Get Online. They understand marketing and helped us set up our website so it generates enquiries and converts leads really well. Good to work with and decent people. We'll be using them into the futureResponse from the ownerJon you are a legend and we love taking care of you 🙂 Roberta MantraRoberta Mantra ★★★★★ I just want to say a massive thank you to Stephanie and the entire rockstar team at Tradies Get Online.My plumbing company started slow. We hired the wrong team and fell into a few shark traps.I was hesitant at first to jump back in, but after watching all of Stephanie’s YouTube content I knew she was the right one to make my website rank and fix all my seo.Response from the ownerThank You Roberta. Your Plumbing business is now solid 🙂 Matthew AttwoodMatthew Attwood ★★★★★ Tradies Get Online are the best Sydney SEO agency for tradies. Direct access to Steph and the team at the drop of the hat. Thank you so much for the communication and RESULTS.js_loader
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