Home Service businesses on the Xcelerate System saw their annual turnover increase by a minimum of 3 X their business. Let’s take a look at Multifencing, A Newcastle, NSW Fencing Specialist.
Grant was running a very successful secret. It wasn’t his aim to be a secret, but lack of brand visibility was slowing his company’s growth.
Meeting with Grant and the team behind Multifencing, we could understand, they’re special in the marketplace. They have a low turnover of staff and consistently rolling out successful projects. Uniquely, all staff are fully qualified tradespeople. They manufacture on-site too so they had everything they needed to scale up and grow.
Organic traffic had been ignored. There was no strategy for organic users to search and find Multifencing.
Worse still – Multifencing was running a Google Adwords – paying for web traffic to come to the website and opt in to ‘get a quote’. But the past marketing team wasn’t taking accountability for where leads ended up. They were simply spending money, for the sake of spending money and not actually tracking where a lead might go once they get on the website.
We took this challenge, and built a funnel to attract more of the right leads more often.
The Website lacked clear Calls To Action and it was difficult for new leads to understand what Multifencing did. They also lacked ‘Gates and more Commercial Projects as all their content was focused on ‘Fencing’.
We identified what the best key phrases were for the brand with the most volume each month and got Mulifencing ranked #1.
Our Google Ads are now going to proper landing pages with better content, more up to date photos and stronger calls to action.
TradiesGO gives you visibility in overcrowded marketplaces so you can be seen, be connected and be booked. The Xcelerate Master Plan puts your brand through a proven process of Digital marketing tactics.
If you’d like to see how the Xcelerate System™ can grow your business, jump in for a Game Plan.
Booking up for December 2023 Marketing Clarity Calls