A Sydney-based company specialising in high quality bathroom, laundry, and kitchen remodels, struggled with generating consistent leads and lacked the brand presence necessary to drive their business forward.
TradiesGO implemented a targeted strategy to address the business’s challenges:
We improved the website’s user experience, focusing on SEO optimisation to target relevant keywords for bathroom renovations and plumbing. The redesign made the site more intuitive, faster, and mobile friendly, improving its ability to convert visitors into leads.
We optimised keyword usage on their webpages to highlight profitable services and streamline offerings. Outdated or irrelevant terms were de-emphasised, ensuring ads targeted the right customers at the most effective times. We also refined paid search campaigns, optimising ad spend and adjusting ad schedules to maximise reach.
We created tailored landing pages for key services, such as luxury bathroom renovations and plumbing. These pages were designed to attract high-quality leads, with clear calls to action for more focused and valuable inquiries.
By implementing these changes, the business saw impressive results.
Leads increased by 90%, reaching 214 per month, driving consistent business growth.
Revenue grew by 280%, with bathroom renovations yielding significantly higher project values, boosting overall profitability.
Cost per conversion decreased, improving ROI through refined keyword targeting and optimised ad schedules.
Cost per conversion decreased, improving ROI through refined keyword targeting and optimised ad schedules.
Our work with this bathroom renovation business demonstrated the power of aligning SEO, website optimisation, and paid ads to drive lead generation and revenue. Thanks to a targeted strategy, the client now enjoys consistent, high-quality leads and a stronger brand presence.
The team at TradiesGO specialise in tailored SEO services that deliver real results. We are more than just a marketing agency, we’re your local SEO partner, focused on driving growth through improved visibility, Google Ads, and social media management. Let’s work together to grow your business today!
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