It seems like content marketing trends are always changing. Today’s best practice can become outdated, tired, and even spammy tomorrow. Moreover, there is no shortage of so-called experts trying to get you to adopt the next big thing. Are you able to distinguish between a marketing fad and a trend?
Online content it the linchpin that connects your brand with your customers. It will either grab the attention of potential customers, having them care you exist, or it won’t. So, it is time to separate the wheat from the chaff. Today’s article will share critical content marketing trends which will be essential in 2019.
Content Marketing Trends for 2019
1. Value Marketing
Customers will place a value on a product or service based on their needs, preferences, and emotions. Value marketing is not just a simple equation of cost versus features and functions. It is important to segment your customers so that you can craft messaging that speaks to their wants, goals, or values. Characteristics such as brand image, shared values, personal identity, and social status will also motivate consumers.
2. Voice Search Optimization
In 2018, approximately a third of online searches come from voice. Current projections expect this trend will reach 50% by 2020, with 30% of all searches completed on a device without a screen. This uptick is thanks to the popularity of devices like Amazon Alexa and Google Home. The problem for marketers is that voice search typically only provides one result. So, voice search optimization will have different considerations compared to typical SEO.
3. Original and Relevant Content
In the past, companies could publish content written for search engines, never intended for visitors to actually read. The intent was to help them rank better for a keyword. While keywords remain very important, this tactic will no longer work. For example, many lazy markers will add a company’s city into generic blog posts, attempting to capture local search traffic. Search engine algorithms have become so intelligent, they can distinguish between original and relevant content and this spammy behavior.
What haven’t we covered yet that is important to you? If you would like more content marketing trends for 2019 or a related topic, please contact us.